The Contributions and Discoveries of Kevin Clancy
Earn Him a Place in the Market Research Hall of Fame

Chairman of Boston-based firm honored by prestigious annual award

June 20, 2008 (Boston, MA)—Renowned marketing consultant Kevin J. Clancy, Ph. D., chairman of Boston-based Copernicus Marketing Consulting & Research, was elected to the prestigious ranks of the Market Research Council’s storied Hall of Fame.

The author of Your Gut Is Still Not Smarter Than Your Head (Wiley 2007) and advisor to some of the world’s most well-known brands has been pushing the envelope of marketing research for more than three decades, developing state-of-the-science tools and technologies which have advanced the practice of marketing.

“Whatever innovations in marketing research I’ve developed,” explained Clancy, “I’ve always maintained that, to quote Isaac Newton, ‘if I’ve seen further, it’s because I have stood on the shoulders of giants.’"

"To be inducted into the Market Research Hall of Fame is, for me, a chance to walk among the giants.”

The Market Research Council has recognized outstanding members of the marketing research profession for over 30 years. Past inductees include Ernest Dichter, George Gallup, Arthur Nielsen, Sr., Elmo Roper, David Ogilvy, and Daniel Yankelovich. The induction ceremony took place on June 20 at the Yale Club in New York City.

A prolific writer, Clancy has co-authored a total of seven business books, including the book the American Marketing Association Foundation named one of the top five in marketing, Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press 2000). He has published or given more than 400 articles and speeches on advertising, marketing, marketing research, and social science research.

He has consulted to major corporations, such as AT&T, Comcast, Dunkin’ Donuts, Exxon Mobil, GMAC, Harvard University, McDonald’s, The New York Times, Procter & Gamble, Toyota, Universal Studios and Visa.

At Copernicus, a research-driven consulting firm, Kevin has continued to provide innovative marketing strategy consulting and marketing research services to Fortune 500 companies worldwide. Prior to Copernicus, Clancy founded and served as chairman of Yankelovich Clancy Shulman.

He began his business career at BBDO Worldwide as Vice President for Research Services. Kevin has also held faculty appointments in Sociology and Marketing at The Wharton School and Boston University’s School of Management. He received his B.A. and M.A. degrees in Sociology and Economics from CUNY and his Ph.D. in Sociology with specializations in Research Methods and Statistics from NYU.

Clancy is involved with numerous professional organizations, including the American Marketing Association, The Conference Board and the Association of National Advertisers. He frequently speaks at professional conferences on marketing and marketing research topics throughout the world, is a respected judge in major advertising and marketing competitions and is an editor for The Journal of Marketing.